C2H4 Post Apocalypse FW17
With a brand name like C2H4 perhaps it’s no surprise that the fashion label is all about the concept of chemistry. Naming the label after the molecular formula for Ethylene.
The brand states “We are visionaries and scientists that creates future.” The FW17 ‘Post Apocalypse’ collection certainly echos that statement. Not only from the concise, futurist fashion, but the 3D visual scenery work in the campaign.
The collection itself has a defined aesthetic, sitting between a nomad vision and the off-white neutrals of something more synthetic. The oversized cream work coat and down jacket are by far our favourites. Although there’s also something about a white hoody with “clones, clones, clones” emblazoned on it, that is inherently wearable. At least to us futurist geeks anyway!
Check out our picks and highlights of the collection below.
CREATIVE DIRECTOR: YIXI CHEN
STYLIST: VICKY CHEUNG
3D: AMBER PARK