Puma x UEG Gravity Resistance

Culture

CYBR Magazine | January 4, 2018


The sneaker/sports collaboration has become one of the biggest strategies for the mega sports brands. Fans line up outside stores, as if for a rock concert, or a new iPhone launch. But this collaboration between Puma x UEG feels special.

If you hadn’t guessed from the imagery yet, the whole collection is inspired by “the innate human desire to reach higher and travel farther”. In a space explorer aesthetic, we see a line of outerwear and a range of footwear.

The attention to detail with subtle graphics across the footwear is what makes these special. There’s no doubt that inspiration for these came from the Space Shuttle.

Take a look at our favourite choices from the range below: