Social Media is in its final innings


CYBR Magazine | January 7, 2018

The last 10 years has been meteoric for social media. A decade ago in 2008 Myspace put out a report about ‘Socialpreneurs’ featuring Rapper JME, photographer Yvan Rodic (Facehunter) and myself. New Corps were so shocked that people were making money off social networking, I spent the next week doing TV and Radio interviews.

In 2018 health experts have built up enough data to be worried about our concentration spans, productivity and mental health. Three of the early Facebook executives have made damning statements against the beast they created. Swearing their own children off the platforms.

In 2017 Facebook also reached maximum ad load – the maximum amount of adverts they could show against content. Snapchat split it’s own product into two, one for brand and one for friends.

Then there are us, the users. Many are taking hard breaks from social media. 3 months, 6 months even leaving platforms all together. There is absolutely no doubt the 25-30 year old crowd who were the early adopters a decade ago have become wise about its negative effects.

It’s about to implode. Social Media is in its final innings.

How mass communication of media changes in the next 2 years, is difficult to predict. But it’s going to change drastically. The four that profited most from the last decade will not be fading along with it. Facebook, Google, Snapchat and Google have built technological powerhouses. Instead they will be leaders yet again of a new age in AI and Audio Media.

I’ve started to hear a few colleagues and friends liken the use of social media to smoking recently. “In 10 years we’re going to look back on social media like we do smoking now”.

It’s an interesting thought to take but ultimately I think social media didn’t break us, it just showed we were broken already.